Malgré un positionnement sur un marché à potentiel et en transformation (contenant en plastique à usage unique), la société n'est pas parvenue à structurer une équipe commerciale forte. Les problèmes de revenus n'a pas permis à la société de trouver son modèle économique et notamment d'amortir les couts de R&D. La crise du Covid-19 a également accéléré le dépot de bilan de l'entreprise.
To reduce plastic waste from disposable dishes, Hélène and Thibaut invented an edible and compostable verrine made out of potato starch and water , during their master studies.
Committed to the responsible dimension of its products, Do Eat produces its verrines in a rehabilitation workshop and procures its raw materials only in Belgium, France and the Netherlands. In 3 years, Do Eat has already sold 1.7 million containers, for a €250 000 turnover.
Following the success of the verrines among consumers and caterers, Do Eat is now targeting the broader market of food containers, and especially trays, thanks to the eco-conception of a custom-made machine automatizing part of the production, key for scaling the company.
Do Eat already offers several products : the 3 shapes of ready-made Do Eat bowls (canoe, lotus and tulip), the 3 shapes of "Do Eat Yourself", the cups/bowls that you fold yourself, and the ECOmestibles packaging for sandwiches and cookies.
Thanks to this fundraising, Do Eat will be able to sell edible and compostable trays to food processors, made out of renewable raw material (potato components), waterproof, heat-resistant, freezer-resistant and microwave-friendly.
Do Eat is also considering new products, such as cups, and additional differentiating criteria, such as color-adding and taste-adding.
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