Belgium : A VUB spin-off that creates eye-catching, re-usable, and easily-installed pop-up structures and stands for a sector marked by a high level of waste, namely the event sector.
Important: Despite a positioning on a market with potential and in transformation (single-use plastic container), the company did not manage to structure a strong commercial team. The revenue problems did not allow the company to find its economic model and in particular to amortize the R and D costs. The Covid-19 crisis also accelerated the company's bankruptcy.
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