Atelier Unes
- Duurzame steden en gemeenschappen
- Verantwoorde consumptie en productie
Pitch
Belangrijk
Malgré une croissance de l'activité et un système de précommande adapté, la société n'a pas réussi à atteindre l'équilibre économique.
Presentatie
Created in January 2018, Atelier Unes is a sustainable and collaborative ready-to-wear brand for women. After seeing the tons of unsold items burnt and the growing pills after the first washing, Violette and Matthieu decided to take action by reinventing an economic model that breaks with traditional fashion industry. Their ambition is to create a sustainable and elegant wardrobe with a positive impact through collaboration. Instead of manufacturing at a loss without knowing if the clothing will be popular, they start from the opinions of their community before creating. Concretely, every month, Atelier Unes launches a pre-ordered piece, produced in Europe, co-constructed with its community in natural or recycled materials. This slow-fashion economic model allows the company to offer an eco-friendly solution based on need to limit its negative externalities. To date, more than 30,000 people have taken part in their surveys! After their launch on a crowdfunding platform in June 2018, they started selling on the site in March 2019 with +90K€ of turnover over the year. In 2020, Atelier Unes has already exceeded this turnover in less than 5 months. They are also among the first ones in the field to have obtained the ESUS approval which certifies their commitment.
In line with their collaborative model, the two founders are turning to you to accelerate their development and change scale!